Özet:
The local public opinion constitutes one of the components of the national and the international public opinion, in the range and and characteristics of a particular regionality and a corresponding particular demography, namely the locals. In this local context, the local mass media and in particular the local newspapers play a very important role in the local public opinion formation process. They have the function and the mission to evaluate and cover the local features of problems and developments; of the social, political, economical and cultural life in their activity area where the local public opinion has his life and interaction sphere. The whole notion and the functions of the local newspapers as a communication media at the local level, requires it to fulfill it?s journalistic duties according to this local life sphere. As a result, the role of local newspapers in the local public opinion forming process has been studied on the case of Trabzon.
